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TV will be 'dumbed down' thanks to the EU |
UKIP MEP Mike Nattrass says British television will be dumbed
down thanks to the British Government and the European
Union.
The West Midlands MEP believes allowing product placement
on our screens will lead to a surge of advertising and plugs
for products on some of Britain’s most famous programmes.
In 2007, a European Directive came into force permitting
product placement for commercial purposes in certain programming
if national governments allowed it.
Last September, Mr Nattrass warned that implementing the
directive could spell disaster for the British TV industry
which has a proud reputation of producing some of the best
programming in the world. |
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Now, despite this warning, the British
Government has announced that product placement will
be allowed
on our screens for the first time under legislation
announced this week.
This could lead to viewers being
bombarded by advertising which could dumb down
our programmes and harm the
quality of British television industry itself.
Mr Nattrass said: “Product placement will
damage the reputation of our television industry.
Long-running and popular programmes could be used
as vehicle to advertise certain products.
“This is all thanks to EU interference. We
are sinking under EU directives – where will
it all end?
“I understand independent broadcasters need
to raise revenue but I fear quality programming will
make way for money-making content putting advertisers
before delivering quality drama, comedy and entertainment,” he
added.
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